having the pieces to the puzzle
RCG is a global provider of digital strategy, cloud services, and AI, with a focus on integrating front end processes with actionable data and analytics. For more than 4 decades, they have enabled clients in the Global 1000 marketplace to realize their true potential and reach their digital ambitions.
As their company grew, their aspirations grew with it. And with a stale brand and outdated website, they needed something that propelled them into the 21st century and showed that they are a leader in the digital space.
Starting with Pencil and Paper
When creating a brand, it’s always best to start sketching ideas on paper. This allows to flush out all the ideas and different concepts to refine later.
Better outcomes for businesses
The circular logo mark is a powerful image evoking the continual efforts of achieving the three main outcomes for their clients – Customer Engagement, Workforce Enablement, and Operations Optimization.
Constructing a grid system can help you create something that has visual harmony, organized aesthetic, and purposeful design. Also, It is important to keep corporate marks clear of any other graphic elements. To regulate this, a clear zone has been established around the corporate mark. This clear zone indicates the closest any other graphic element or message can be positioned in relation to the mark itself and our company name – they have a fixed relationship that should never be changed in any way.
Setting up for success
Closely associated with the business, technology, healthcare, and financial industries, the main corporate colors are different shades of blue provoking trust, responsibility, honesty, loyalty and security.
accelerating transformation
Once the brand was finished, RCG was in desperate need of a new website interface that impressed customers and the competition. They needed something that showed that their adaptive capabilities provide the transformation their customers need to grow and thrive in today’s digitally driven world.
From Strategy to Execution to Results, they can enable and accelerate their customers’ digital journeys with emerging technologies such as AI, machine learning and advanced analytics as well as modern approaches and architectures.
A fresh new look
A new approach was used for the website, focusing the site structure and look more on serving businesses, and exhibiting what RCG can do for their customers.
An Organized navigation
Using mega menus for the navigation, we were able to organize the many pages and sections of the site. Call-to-actions were also used to further encourage the user to download the latest thought leadership and insights.
A complete look
With the new site’s launch, and partnering with leading digital tool and platform providers, they have shown that they are able to provide complete end-to-end solutions for their customers and achieve their digital ambitions.
